Once you’ve made the decision to go to a trade show or conference, you should take some time to consider how you can leverage your attendance before, during and after the event.
With the New Year upon us, most of you are planning out what’s to come: the improvements you’ll be making, the weight you’ll be losing, and the areas in which you’d like to grow your career or business. When seeking to increase knowledge in your field, attending conferences and trade shows are often where we begin. But, don’t just pick the conferences you’ll attend out of a hat…
Our experience at the NACUBO 2013 Annual Meeting in Indianapolis was a refreshing change from years past. While the conference always draws the business officers from the country’s cream of the crop colleges and universities, this was the first time we felt there is a true trend of transformational thinking and ACTION taking place.
The overriding theme of the week was around capital investments into the higher education space. Leaders are finally realizing that the answer does NOT lie in either increased government bonds or increased student tuition. While institutions have realized in recent years the issue with leaving students with $100,000+ in debt, and not fully preparing them for the job market is a huge problem, during the 2013 conference we clearly heard leadership talking about specific creative solutions.