Your RESET team is ready


Wayne O’Neill – Founder and CEO


During his 25 years in the project delivery industry as a national and regional account manager for such companies as PSA/Dewberry, Bovis, and Gilbane Building Company, Wayne O’Neill noticed something troubling. He noticed that many service providers struggle to convey their complex and subtle value propositions to project owners, and owners struggle to identify valuable service providers. To help solve this problem, he launched Wayne O’Neill and Associates in 2005. This company helped bridge the gap between these two groups, creating revenue-growth opportunities and more sustainable growth for each.

In 2015, Wayne and his team expanded their proprietary coaching methodology to help more leaders and businesses across the country. This expanded vision became RESET.

Wayne believes that the traditional linear sales and marketing model does not work in today’s marketplace. He addresses this problem by coaching a variety of levels in a firm to connect with targeted, Smart Clients instead. Service providers achieve multiple, sustainable, profitable streams of revenue from smart owners; and owners achieve the flexibility needed to adapt in today’s evolving markets by identifying and leveraging the untapped sources of liquidity uncovered by smart service providers.

Contact Wayne —

LinkedIn profile | Phone: 832.725.3879 | Email:

Maurielle Balczon – Director of Development


Maurielle’s professional experience blends leadership coaching with better business practices. Since 2010, Maurielle has helped transform the growth trajectory of 16+ firms including Fortune 500 companies such as ADP and Johnson Controls, as well as international firms like The Beck Group and Ware Malcomb whose representative work includes Amazon, Toyota and Starbucks to name a few.

Maurielle leads the advancement of RESET as manager of our internal business development practice, carefully selecting client firms who are hungry to grow and who can benefit from our coaching methodology- The Connection Process. Maurielle also spearheads RESET’s Revenue Growth Workshop, a traveling 2-day intensive that unhooks participants from ineffective sales processes and coaches value-added, relationship-driven account behaviors. In addition, Maurielle manages RESET’s national speaking engagements which have received accolades for their edgy, disruptive message to the business world.

She is an Honors graduate of the University of St. Thomas (Houston) where she received degrees in International Business Development, Economics, Finance and Spanish. Maurielle was recognized by the Southwestern Social Sciences Association for her academic research thesis “Boss Lady: Women in the Executive Suite,” which investigated the role of diversity in corporate leadership and highlighted women in the CEO chair around the globe.

Her community involvements have included serving as President of the International Studies Society, Director-In-Training of the Micro Credit Program and most recently on the Board Of Directors for Houston Designed and The Fashion Group International’s Houston chapter.

Contact Maurielle —

LinkedIn profile | Phone: 713.854.5079 | Email:

Kevin Cray – Director of Client Experience



Kevin is responsible for leading the client experience for the RESET service provider coaching practice. Since 2011, Kevin has been heavily involved in numerous client relationships, including Fortune 100 companies, such as Johnson Controls and Honeywell, to ENR Top 100 companies, such as Jacobs and KBR, to strong regional specialists such as Yearout and AssetWorks.

On a day-to-day basis, Kevin manages the delivery of client skill development through the creation of detailed client coaching plans, quarterly skill assessments, and constant monitoring to help clients identify revenue shaping opportunities. Kevin also spearheaded the latest evolution of the Connection Flywheel, a proprietary software tool that allows RESET clients to manage and monitor the critical components of intelligence and tasks that lead to revenue growth.

Kevin is a graduate of the University of South Florida in 2010, where he received a Bachelor of Science degree in Management Information Systems (MIS). While attending college, Kevin also worked full-time in the hospitality industry managing guest relations with several large hotel brands.

In his personal time, Kevin enjoys “geeking out” over learning about cutting edge technology, as well as the integration of technology into our everyday lives. Kevin is married, enjoys traveling and photography, and held a position on the Board of Directors for his church.

Contact Kevin —

LinkedIn profile | Phone: 832.651.6199 | Email:

Contact Maurielle Balczon for more information about RESET coaching.