We push people to authentically connect with companies in multiple ways and on multiple levels – both intellectually and organizationally. It’s not just as simple as sending a Facebook friend request or LinkedIn connection invite. Connecting is about truly understanding the issues and trends in their industry, and attaching how those issues affect all parts of their business; ranging from their customers, to their stakeholders, employees, investors and internal operational teams.
Our experience at the NACUBO 2013 Annual Meeting in Indianapolis was a refreshing change from years past. While the conference always draws the business officers from the country’s cream of the crop colleges and universities, this was the first time we felt there is a true trend of transformational thinking and ACTION taking place.
The overriding theme of the week was around capital investments into the higher education space. Leaders are finally realizing that the answer does NOT lie in either increased government bonds or increased student tuition. While institutions have realized in recent years the issue with leaving students with $100,000+ in debt, and not fully preparing them for the job market is a huge problem, during the 2013 conference we clearly heard leadership talking about specific creative solutions.