Part of the genius of someone like Steve Jobs is that he saw what was missing and made an educated guess. He sought out different perspectives. What you don’t know can hurt you because someone who is trying to connect with your client may make that educated guess and beat you to the punch.
In today’s evolving markets, there are products and services so unique that sometimes it becomes difficult to create a “go to market” strategy. A CIO colleague of ours that has developed a product that has potential to be sold to 3 different customer types: end users, institutions and corporate clients. Developing these strategies requires a lot of industry insight and experience in bringing varieties of products and services to market, which this colleague has never done before. As a big fan of Shark Tank, we set up our own tank and brought in an investor we know who is constantly evaluating product and company investment opportunities…
Fighting for the competitive advantage, battling for market share and struggling for differentiation has long been the business strategy norm. Being “different” is supposed to add value to your product or services. But, with everyone claiming to be different, newer, better, … how do you get noticed in today’s market?
