A Master Diver’s Guide to Surviving the VC Shark Tank

By Kevin Cray

In today’s evolving markets, there are products and services so unique that sometimes it becomes difficult to create a “go to market” strategy. A CIO colleague of ours that has developed a product that has potential to be sold to 3 different customer types: end users, institutions and corporate clients. Developing these strategies requires a lot of industry insight and experience in bringing varieties of products and services to market, which this colleague has never done before. As a big fan of Shark Tank, we set up our own tank and brought in an investor we know who is constantly evaluating product and company investment opportunities…

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