You may have seen through reading my blogs or watching my videos that the way I consult firms is a little different. I skip the pleasantries and I cut to the chase. I’ve been called a lot of names in my life, but the one I favor most is Instigator. Now, I know labeling someone as an instigator usually has a negative connotation. People associate an instigator with a kid on the school yard stirring up trouble. And, honestly, I may stir up some trouble. But it leads to the results that my clients crave.
We push people to authentically connect with companies in multiple ways and on multiple levels – both intellectually and organizationally. It’s not just as simple as sending a Facebook friend request or LinkedIn connection invite. Connecting is about truly understanding the issues and trends in their industry, and attaching how those issues affect all parts of their business; ranging from their customers, to their stakeholders, employees, investors and internal operational teams.