True Impact Comes When You Stop Selling and Start Connecting

By Wayne O'Neill

I recently read an article in Golf Digest (yes, I’m showing my hair color) in which professional golfer, Jason Day, stated this simple fact: Swinging [the club] harder is not the best way to drive [the ball] farther.

Sounds counter intuitive, doesn’t it? Well, the keys to hitting a golf ball father and the keys to effective account development have more in common than you would think. Because just simply getting out in front of more prospective clients (swinging the club harder) is not the best way to generate profitable revenue (drive the ball farther).

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