Rethink Customer Relationship Management Systems

By Wayne O'Neill

Many businesses have adopted a strategy for better customer relationships. It’s simple: they gather information about current and potential customers, input the data in software systems, create algorithms, and those algorithms make up readable information that leaders can use to influence future business decisions. The tough choices managers have been making all of these years are boiled down to information that a computer spits out. So easy a caveman could do it, right?

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