Business Development Illusions If BD Falls On A Few

By Wayne O'Neill

Illusions are amazing in a magic act, but can be devastating in business development. Do your BD meetings go on for hours, but ultimately just sound like a Facebook feed of this week’s golf outings and nice dinners? Is there an agonizingly long Excel spreadsheet that, at first glance, appears to catalogue extensive work, and yet you somehow get the creeping feeling that people are just entering mindless drive? Is there typically one star rainmaker in your group, along with a few lucky partners who stumble into opportunities, and the rest of your meeting room listens in simply mystified and “along for the ride”? If you rely on a select few to carry the weight of new work for your company, then…

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