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3 Steps to Avoid the Procurement Knothole

By Wayne O'Neill

Buying decisions are not just logical. They are not just emotional. Buying decisions are an evolving combination of human need bubbles. When you are buying a car and you have been a long term BMW driver, what will it take for you to consider an Audi or a Cadillac? If you are a long time Chevy truck owner, what will it take to get you to look at a Ford? If you have been a long term Toyota buyer, what will it take to get you to look at Kia? When you are trying to sell a service, a similar combination of logical and emotional needs come into play…

Jun. 10 Read More

Creatively Funding Higher Education in Today’s Market

By Wayne O'Neill

Tumultuous times are here for many institutions of higher education. Traditional revenue streams are being cut. University cost structures are under increased scrutiny. More competition for students causes increased needs for state-of-the-art facilities and increased demand for revitalization and alternatives in student housing. Globally, countries are trying to keep the brightest and best students within their home country, so the full tuition global money stream is drying up. However, successful colleges and universities are positioning themselves to grow. How can leadership in higher education rise above the tumult and achieve their goals?…

Jul. 02 Read More