What is The Connections Flywheel?

Me and my Flexercising coach in Nevis.

Me and my Flexercising coach in Nevis.

I often speak in metaphors with my clients. We discuss heavy things, and these abstract ways of thinking, leading a team, and reaching business goals are better understood when linking a process to an inanimate object or a relatable life occurrence.

If you’re a frequent reader of this blog, you might be wondering, “What on earth is this flywheel thing you’re talking about and why do I want to impact it?” or “Are we still talking business here? I’ve Googled and it looks like you’re talking about a decade-old movie, rotational energy, or a new workout craze.”

It’s Something Different

The latter two are close, in that I’m talking about how actions, like the rotating mechanical device that is used to store rotational energy, can impact the output in a big way. It’s about building momentum that will keep working hard after you’ve put in the effort. And yes, it’s about connecting with other people.

Here’s the thing: people resist connection with others because they think it takes too long. There’s time, effort, and research involved, so they automatically assume it will take forever. This is an illusion and it is very surface-level thinking.

What really happens when you connect with others?

In reality, it builds it up. The effort you put in comes back three-fold. Yes, it takes time, effort, and research, but you’ll get back what you put in. The real time waster is when you’re chasing new customers. And if you’re shoving a “Go and No-go” process to the front, customers catch you in this.

The Coach Gets Coached

Recently, someone coached me. Not in a way that relates to the way I do business on a surface level, but similar nonetheless. You see, I went on a trip to the Caribbean Island of Nevis. There was a lot of golf—you know, one of those strenuous, all work and no play kind of ordeals.

Each day, before my golf game, I went to a fitness class was taught about Flexercising. It wasn’t easy, and I just kept wondering, “Can’t I just go out and go play?” When I complained, the instructor would remind me, “You called me because you’re ready to exercise.”

It was painful for a moment, but as I got through it I learned that the things he was saying were true: I felt better for the next seven days, even after I stopped the stretching/exercise hybrid style of fitness. And, better yet, I golfed like I did ten years ago. I had the energy of a younger man.

It’s all relative. You want your energy to be corrected, and put forth toward actions that will be impactful toward the bottom line. Although it may be hard to get it moving, once that force is moving, it’s rolling—and it’s rolling fast. Right where you want it to go. (Just like that ball was.)

So Here’s the Bottom Line…

Impacting the flywheel is about initiating relationships that will build momentum.

Once you put in the effort of research, time and effort, energy doesn’t get stored. It begins to multiply.

It’s not always easy, but in order to be impactful and leave behind something that will resonate, you’ll have to put the work in.




  1. […] Option 1: You send them a follow up email the next day, rehashing on the conversation. They respond with equal pleasantries. Relationship ended before it even began, because there wasn’t enough momentum to keep it moving—something our client and strategic partner likes to refer to as The Connections Flywheel. […]

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