It’s normal to get complacent, but we need to pay attention to what’s happening under the radar – because change is inevitable in EVERY industry.
Take your guard down when considering connection requests on LinkedIn. You will be pleasantly surprised at the new perspective you can gain.
Think about the bigger picture when you’re reading news stories. Opportunities abound to shape the economy around your company.
There is a similarity between this hilarious golf-swing video on YouTube and how some people approach relationship-building.
Wayne O’Neill reviews what he learned about authenticity and connecting from one of the most powerful books he’s read this year: “Power Cues” by Nick Morgan.
Connecting broadly and creatively with businesses in other industries that touch your customers can give you connections you never knew existed.
Your fancy CRM software doesn’t work. It doesn’t actually help you connect with your clients. Do this instead.
If you take the time to get to know a business the way that Wayne coaches, you’ll establish trust. If you have trust, and a connection, you don’t need to worry about a hard sell.
Market segments are defined by the client themselves. They could be based on geography, but often it revolves around what they’re in business to do. People in education likely hang together, those who are in Healthcare tend to socialize with each other, and likewise for other industries. The illusion is that all of those segments can be thin sliced by geography or operation model type.
Companies are no longer following old rules in searching for a new location to expand. The process was at one point fairly orderly: a company would traditionally connect with economic development entities and various people in the real estate industry. Thus, there’s a real estate/broker transactional web of information. But that’s changing.
